| Category A | Category B | Category C | Category D |
|---|---|---|---|
|
b. Divides a population based on the gender.
What is Gender Segmentation?
a. Marketing concept that utilizes different marketing approaches for different age categories. b. Divides a population based on the gender. c. Grouping people according to attitudes, values, and lifestyles. d. Focus on whether people purchase a product or not, how much, and how often they use it. |
a. Segmentation
Key word: common characteristics
Which concept that keyword describe? a. Segmentation b. Targeting c. Positioning |
C. Value
Benefit segmentation focus on?
A. Profit B. Sales C. Value D. Cash flow |
d. Qualified Global Marketing
1. Listed below is Target Market Strategy Options, except…
a. Standardized Global Marketing b. Concentrated Global Marketing c. Differentiated Global Marketing d. Qualified Global Marketing |
|
a. Marketing concept that utilizes different marketing approaches for different age categories.
What is Age Segmentation?
a. Marketing concept that utilizes different marketing approaches for different age categories. b. Divides a population based on the gender. c. Grouping people according to attitudes, values, and lifestyles. d. Focus on whether people purchase a product or not, how much, and how often they use it. |
c. Positioning
Key word: differentiate the product
Which concept that keyword describe? a. Segmentation b. Targeting c. Positioning |
D. Opportunity to make profit
Three basic criteria of market potential except..
A. Current size of the segment and anticipated growth potential B. Potential competition C. Compatibility with company’s overall objectives and the feasibility of successfully reaching the target audience D. Opportunity to make profit |
c. Positioning
2. Locating a brand in consumers’ minds and against competitors in terms of attributes and benefits that the brand does and does not offer; Attribute or Benefit, Quality and Price, Use or User, Competition is the explanation of…
a. Segmenting b. Targeting c. Positioning d. None of them above |
|
c. Grouping people according to attitudes, values, and lifestyles.
What is Psychographic Segmentation?
a. Marketing concept that utilizes different marketing approaches for different age categories. b. Divides a population based on the gender. c. Grouping people according to attitudes, values, and lifestyles. d. Focus on whether people purchase a product or not, how much, and how often they use it. |
c. Behavior
All of this are categorized as DEMOGRAPHIC segmentation, EXCEPT?
a. Income b. Gender c. Behavior d. Age Distribution |
A. Significant size
The population of many countries includes ethnic groups of ..
A. Significant size B. Culture C. Varian reign |
b. Concentrated Global Marketing
3. Niche marketing
Single segment of global market Look for global depth rather than national breadth Those are the characteristics of… a. Standardized Global Marketing b. Concentrated Global Marketing c. Differentiated Global Marketing d. Segmented Global Marketing |
|
d. Focus on whether people purchase a product or not, how much, and how often they use it.
What is Behavior Segmentation?
a. Marketing concept that utilizes different marketing approaches for different age categories. b. Divides a population based on the gender. c. Grouping people according to attitudes, values, and lifestyles. d. Focus on whether people purchase a product or not, how much, and how often they use it. |
a. Global Market Segmentation
The premise that companies should attempt to identify consumers in different countries who share similar needs and desires.
What statement is that? a. Global Market Segmentation b Global Market Target c. Global Market Postioning d. Global Market Mapping |
A. Management network (v)
Primary criterion for targeting emerge as..
A. Management network B. Strategy opportunity C. Tendency to overstate |
b. Domestic consumer culture positioning
4. These are included as Positioning Strategies, except…
a. Global consumer culture positioning b. Domestic consumer culture positioning c. Foreign consumer culture positioning d. Local consumer culture positioning |
|
b. Use conspicuous consumption to communicate their success to others.
What is Affluent Materialist?
a. Consists of persons who have achieved professional and material success while maintaining commitment to abstract or socially responsible ideals. b. Use conspicuous consumption to communicate their success to others. c. Content with the comfort of home, family, friends, and community. d. Lack power and affluence. |
b. Technology Segmentation
This following are segmentation categories, EXCEPT?
a. Demographics b. Technology Segmentation c. Psychographics d. Behavioral characteristics |
B. What are the key drivers of this market model?
What is the first frame work for selecting target market?
A. Is the risk/control trade off appropriate? B. What are the key drivers of this market model? C. Are enabling condition in place for this marketing model? D. What is the cost entry? |
a. High-touch and high-tech products
5. One of the characteristic of Global consumer culture positioning is…
a. High-touch and high-tech products b. Locally produced for local people c. Used frequently for food, personal, and household nondurables d. Associates the brand’s users, use occasions, or product origins with a foreign country or culture |
Support Us on Ko-fi