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What are attitudes
Learned predispositions to respond in a consistent manner to a given object
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What is elaboration-likelihood model (ELM)
A view that consumers' level of involvement determines the appropriate route to persuasion
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What are subjective norms
One's beliefs about what significant others think and inclinations to comply with their views
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What is intention
One's subjective resolution to behave in a certain way toward an attitude object
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What is behavioral (cognitive) component
A person's action tendency or intentions with respect to an attitude object
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