When dealing with the media, you should
a. Always follow up on stories that have not been printed or aired
b. Give the media what you want, and not necessarily what they want
c. Give them as many press releases as possible
d. Establish ground ru

Developing a message, or messages, that will reach and have the desired effect on your target audience.

Alerts the news media to upcoming items of interest to their constituents and is a good way to let them know what’s happening and why they should be paying attention.

News releases typically uses outline format with plenty of bulleted items.

Data collected for the first time and specifically for the project at hand.

Which of the following is NOT a guideline for media interviews?
a. provide background
b. avoid answering questions that are a matter of public record
c. know the topic
d. assume that everything is on the record

Emotional appeals often used to sell products that are virtually indistinguishable from other similar products.

A brief introduction to a subject you intend to cover in more detail in press releases, backgrounders or other publicity pieces.

News releases used primarily in shareholder relations and financial media.

Which of the following is NOT one of the most common methods of survey data collection?
a. telephone interview
b. television surveys
c. face-to-face interview
d. mailed questionnaire

Which of the following is NOT a consideration when choosing a media directory?
a. the directory should be very expensive
b. the directory should be current
c. the directory should cover the geographic area in which you operate
d.the directory should list

The concrete steps you need to take in order to reach your goals.

This should accompany a news release if you have several figures, charts or a number of itemized points that you want to make.

Simplification is key to writing this type of release.

Which of the following uses attention, need, satisfaction, support and action as a persuasive tactic?
a. motivated sequence
b. argument strategy
c. narration
d. coercion

Which of the following is NOT a guideline for interviews.
a. guarantee a purchase of advertising
b. keep everything on the record.
c. know your topic
d. provide background

The persuasive strategy that says that people will relate to an idea, opinion, or point of view.

When providing a press kit to the media for a press conference, which of the following would NOT be
included
a. a cover letter
b. biographies on any key individuals
c. commercials
d. news releases

This type of news story would allow you NOT to use the inverted pyramid style in your news release.

Which of the following is NOT a consideration when choosing the right medium for your message.
a. When do you need to reach the audience in order for your message to be effective?
b. How much do you need to spend to reach your intended audience, and how m

Which of the following is a disadvantage of using television as a media selection?
a. Television has the perception of being immediate
b. Television is relatively expensive in terms of creative, production, and airtime costs.
c. Television provides high m

A technique used by people who think about messages extensively before becoming persuaded.

Basic information pieces providing background as an aid to reporters, editors, executives, employees and spokespersons.

News releases that are usually targeted to trade publications within individual industries and places an emphasis on covering information occurring within and organization that might have some news value to local, regional, or even national media.

Which of the following is NOT a principle to follow when practicing audience-centered persuasion
a. identification
b. dissemination
c. suggestion of action
d. familiarity and trust