Industry Segments Special Marketing Tools Destinations Worldwide Sports & Entertainment Events
100
What is Industry
a group of organizations involved in producing or handling the same type of product or type of services
100
What is ghost writer
someone that writes a book for a celebrity
100
What is Multiplier Effect
the proportion of money spent by visitors that is in turn spent locally by employers & employees
100
What is Piracy
the theft of copyrighted material
Hint: includes illegal downloading of movies & songs
200
What is Industry Norm
the average expectation within an industry
200
What is literary agent
for a percentage of sales, plans the marketing campaign & personal appearances for the author
200
What is Niche Travel
recreational travel or tours planned around special interest groups
200
What is Globalization
international economic relationships or the fact that businesses throughout the world are intertwined
300
What is Marketing Plans
Based on industry trends
300
What is tourism
traveling for pleasure, whether the travel is independent or tour-based
300
What is Ecotourism
responsible travel to natural areas that conserves the environment & sustains the well being of the local people
300
What is Ben
What is Mr. Hetrich's first name
400
What is Industry Standards
the guidelines & goals set for different entertainment industries
400
What is Direct Economic Impact
total of new spending resulting from the event or attraction
400
What is Joint Venture
when a company/ companies team up w/ a government, local or national, to share the costs & profits of running an entertainment venture
400
What is the direct/indirect economic impact OR more work for local people OR more business for local businesses
why are cities, countries, etc. willing to help businesses build infrastructure to create new facilities?
500
What is the latest demand for & consumer response to products & services & their relative growth or decline over time
What do industry trends show?
500
What is Indirect Economic Impact
determined by the multiplier effect
500
What is Infrastructure
the planning & building of water/sewer systems, roadways, electrical systems, & logistics
500
What is stealing makes items cost more for products
How does piracy have an impact on the consumer that does not believe in/ participate in this behavior?






Chapter 3: Entertainment & Sports

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