key dates for events that are set by your organization

answers may vary:
a broad area of concern, like pollution affordable healthcare, racism, unemployment, etc.

1) Result in Real Improvement in People’s Lives
2) Give People a Sense of their Own Power
3) Alter the Balance of Power
4) Be Worthwhile
5) Be Winnable
6) Be Widely Felt
6) Be Deeply Felt
8) Be Easy to Understand
9) Have a Clear Target (AKA “Decision Maker”)
10) Have Clear Time Frame that Works for You
11) Be Non-Divisive (Don’t Divide People for No Reason!)
12) Build Leadership
13) Set Up Your Organization For the Next Campaign
14) Have a Pocketbook Angle
15) Raise Money
16) Be Consistent With Your Values

Key dates that are set by someone else, which your organization might have to follow.

any example listing a person or number of people. Never a company institution or the public

answers may vary:
When you win, your organization should feel they did it themselves, not experts or lawyers or anybody else. They used their own power and got a victory.

people who comprise a body of voters. These can be your supporters in the community who will vote for your issues, or the people you will still have to convince to vote for your issues

An election follows its own timeline external to yours, but your organization might need to follow it if the election is important to your issues.

answers may vary.
The issues we work with must reflect our values and vision. Sometimes we lose track of that.

- Another word for “target.” This is the person who can ultimately get you what you want.

answers may vary

answers may vary

Don’t pit people against each other, especially potential supporters. You don’t want neighbors fighting with neighbors, young people fighting with older people, etc. You may need their support in the future. Think long term

answers may vary:

You may get community bus engines checked more regularly, which helps people in the long run, but people can’t see that improvement. If they also want printed bus schedules, print those so they have something real they can see that says “look at this improvement!”

answers may vary but must meet criteria:
1) Result in Real Improvement in People’s Lives
2) Give People a Sense of their Own Power
3) Alter the Balance of Power
4) Be Worthwhile
5) Be Winnable
6) Be Widely Felt
6) Be Deeply Felt
8) Be Easy to Understand
9) Have a Clear Target (AKA “Decision Maker”)
10) Have Clear Time Frame that Works for You
11) Be Non-Divisive (Don’t Divide People for No Reason!)
12) Build Leadership
13) Set Up Your Organization For the Next Campaign
14) Have a Pocketbook Angle
15) Raise Money
16) Be Consistent With Your Values