Chapter 170 Jeopardy Template

Communicating	Signing Functions	Signing Miscellaneous	Signing Literary Techniques
100 Communicates An effective sign _____ with shoppers before entering the store	100 Directional Signing Signs that tell customers where certain merchandise is located in the store	100 Signing Media Various types of materials utilized to create store signs are called	100 Aliteration Using two or more words with the same first letter
200 Communicating Tone Details such as font, case, and copy style are all details of what type of communication	200 Brand Image A sign should reflect a stores _____ in order to enhance the store's environment.	200 Optimal Center The focal point of a sign where the eye naturally comes to rest	200 Pun A play on familiar phrases by substituting similar sounding words. Example: Fit to be Tried.
300 Operational Signs Examples of this type of sign are: Listing store hours, return policies, emergency exits, and fitting room policies.	300 False: They can be shown alone or with combination price points True or False: Lifestyle graphics can only be shown alone, not in combination with price points True or False: Lifestyle graphics can only be shown alone, not in combination with price points	300 False True or False: The optical center and the exact center are the same point.	300 Quote A phrase said by someone else that is enclosed in quotation marks.
400 Walmart Which large general merchandise store uses the same color for navigation and information signing	400 -Department -Buyer -Product -Special Features -Colors -Price -Product in store date -Advertising Date Name 3 things that need to be included on a signing request form	400 1. Sign Copy 2. Artwork 3. White space What are the 3 elements of a sign layout	400 Rhyming Words Two words that sound the same one after another. Example: Embrace Lace
500 -Dimensional letters -Static cling details -Fabric Scrims -Floor graphics -Light source signing systems Name 3 of the 5 graphic elements that a store uses to enhance communication	500 -Be certain the sign is necessary -Display every sign in a holder. -Do not write on preprinted signs. -Do not mix the type of signs used. -Replace any signs that become soiled or damaged Name 2 of the 5 guidelines for an effective signing presentation Name 2 of the 5 guidelines for an effective signing presentation	500 ISM Department Who has to approve the design of a handwritten sign before it is passed on to designers and copywriters	500 Familiar Phrases Tag lines that people have often already encountered. Example: Seeing Red!

Chapter 8

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