| Social Media and Mainstream Media | Using Social Media in a Crisis | Mobile Media and Errors/Myths |
|---|---|---|
|
What is social media?
Interactive online media that make it easy for users to participate and contribute content.
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What are be first, be right, and be credible?
The three CERC principles that apply to social media according to this chapter.
|
What is smartphone, mobile phone, tablet, smart watch, handheld GPS, etc.
Name two devices that count as mobile media.
|
|
What is two way communication?
A form of communication in which both parties involved transmit information.
|
What are social media policies?
Defines the boundaries and procedures that agencies/organizations follow online or on social media?
|
What is $5 million?
The amount of money raised in the text message fundraiser for the 2010 Haiti earthquake.
|
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What is a lurker?
A user who simply looks at social media without commenting or contributing?
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Create relationships with audiences, proactively educate, collaborate with trusted sources, build credibility.
Some things that can be done through social media before a crisis occurs.
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Opportunities: Real-time information/reduces anxiety, gives people something to do while they wait, increases communication/builds community.
Challenges: Limited access, information overload, errors and myths.
Name one of the opportunities and one of the challenges of using mobile media in a crisis.
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