Votes & Voters Who's Who Boots on the Ground Money Matters Miscellany
100
What is a win number?
Term for the number of votes needed to win an election
100
What is a campaign manager?
The person who oversees all aspect of the campaign including day-to-day operations, hiring, fundraising, and budgeting
100
What is canvassing?
Going door-to-door to advocate for a candidate
100
What is the Federal Election Commission?
The agency that regulates campaign contributions
100
What is an incumbent?
Someone who is already in office
200
What is a precinct?
The geographic unit served by one polling place
200
What is a communications director?
The person in charge of all campaign interaction with the media
200
What is GOTV?
An acronym for efforts to yield high turnout at an election
200
What is cash on hand?
The amount of money that a campaign has at the end of a given filing period; receipts - spending
200
What is a caucus?
A meeting to select the winning candidate
300
What is a base?
Voters who will always turn out for a specific party
300
What is a consultant?
An external agency or person that a campaign may hire
300
What is literature?
Written materials on candidates or policy used when canvassing
300
What is a filing deadline?
A date by which a campaign or outside group must disclose information about its spending
300
What is a kitchen cabinet?
A group of advisors often utilized by the candidate
400
What is a voter file?
A list of registered voters used to target communications
400
What is a party boss?
A person with local power over a political party
400
What is cutting turf?
Dividing up geographic territory that staff is responsible for organizing
400
What is a vendor?
A firm paid by a campaign or outside group to perform activities like producing ads or direct mail
400
What is earned media?
Media coverage of a candidate or campaign
500
What is a persuadable?
A voter who has not yet made up their mind
500
What is a short term for the Democratic Congressional Campaign Committee?
“D-trip”
500
What is a stump speech?
A speech that a candidate uses relatively regularly
500
What is dark money?
Funding that comes from undisclosed donors
500
What is capacity building?
The phase of a campaign focused on volunteer recruiting, development, and fundraising






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