Votes & Voters | Who's Who | Boots on the Ground | Money Matters | Miscellany |
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What is a win number?
Term for the number of votes needed to win an election
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What is a campaign manager?
The person who oversees all aspect of the campaign including day-to-day operations, hiring, fundraising, and budgeting
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What is canvassing?
Going door-to-door to advocate for a candidate
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What is the Federal Election Commission?
The agency that regulates campaign contributions
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What is an incumbent?
Someone who is already in office
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What is a precinct?
The geographic unit served by one polling place
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What is a communications director?
The person in charge of all campaign interaction with the media
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What is GOTV?
An acronym for efforts to yield high turnout at an election
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What is cash on hand?
The amount of money that a campaign has at the end of a given filing period; receipts - spending
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What is a caucus?
A meeting to select the winning candidate
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What is a base?
Voters who will always turn out for a specific party
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What is a consultant?
An external agency or person that a campaign may hire
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What is literature?
Written materials on candidates or policy used when canvassing
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What is a filing deadline?
A date by which a campaign or outside group must disclose information about its spending
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What is a kitchen cabinet?
A group of advisors often utilized by the candidate
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What is a voter file?
A list of registered voters used to target communications
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What is a party boss?
A person with local power over a political party
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What is cutting turf?
Dividing up geographic territory that staff is responsible for organizing
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What is a vendor?
A firm paid by a campaign or outside group to perform activities like producing ads or direct mail
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What is earned media?
Media coverage of a candidate or campaign
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What is a persuadable?
A voter who has not yet made up their mind
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What is a short term for the Democratic Congressional Campaign Committee?
“D-trip”
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What is a stump speech?
A speech that a candidate uses relatively regularly
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What is dark money?
Funding that comes from undisclosed donors
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What is capacity building?
The phase of a campaign focused on volunteer recruiting, development, and fundraising
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