| Planning Research | Conducting Research | Primary research | |
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When planning your research
What is the part of the research process which you need to familiarize yourself with the subject?
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Primary research
What is new research that you start for a current project?
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•Provide clear instruction to make sure people can answer every question correctly.
•Don’t ask for information that people cant be expected to remember. •Keep the questionnaire short and easy to answer. •Avoid leading questions that could bias your survey. •Avoid compound question such as “ do you read books and magazines?
Name two ways to write effective survey questionnaires
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Mean, mode, median
Name the types of data measures used to gain insight?
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When you manage your information
When do you make research results available to others?
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No human editors; they use different search techniques; they cannot reach all content on some websites
Name 2 drawbacks to internet search engines
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•Getting in-Depth information form an expert or an individual concerned about an issue can be a great method for collecting primary information.
•Interview can dig deeper than the “hands-off” of survey
Name a way to gather information
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Avoiding full comparisions
What's an example of guarding against mistakes and misinterpretations?
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