Factors of Credibility Types of Credibility Enhancing your Credibility
100
What is an attitude that exists in the audience’s mind?
Credibility
100
What is initial credibility?
The credibility of the speaker before she or he starts to speak
100
What is common ground?
A technique in which a speaker connects himself or herself with the values, attitudes, or experiences of the audience
200
What is character?
How an audience regards a speaker’s well-being of the audience
200
What is derived credibility?
The credibility of the speaker produced by everything she or he says and does during the speech itself
200
What is identifying with your listeners an example of?
Establishing common ground
300
What is competence?
How an audience regards a speaker’s expertise of the subject
300
What is terminal credibility?
The credibility of the speaker at the end of the speech
300
What is letting your audience know that you are an expert on the subject an example of?
Explaining competence






Building Credibility

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