Labeling cars, an airline soup or movies.

A series films, programs, or character portrayals to expand the activities in a series.

Money brought in through the sales of goods and services during a specific period of time

Companies paying millions for a 30 second Superbowl commercial.

Clothing lines by celebrities

MGM Lion

Gross profit is in the negatives.

A TV show is able to air for 3 seasons and/or complete 60 episodes.

Is a consistent feeling or image that consumers recognize when encountering the brand.

Taylor Swift transitioning from country to pop

Gross profit and net profit

Sources of revenue are from profits from tickets, rentals, video and DVD sales

Ideal for marketing in the entertainment world.

A feature film, later turned into a TV series

Retail pricing for goods share similarities

Ticket sales rely on estimating public demand and matching competition.

Not only performers but also brands.

Marketers taking advantage of the popularity of the first movie.

Reach the goal.

Retailers might pay $11-$12 for a CD that marks up to a retail price of $15-$19.