| Digital | Channels | MISC | Brand | Workfront |
|---|---|---|---|---|
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What is general public, patients, care teams and care givers.
What is the target audience on Facebook?
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What is a creative, post copy and a CTA with a URL.
What is needed for an in-center wifi module?
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What is brief, campaign plan, notes, working files, final deliverable
What are the file names in Dropbox?
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What is the eyebrow on the top of the page will bleed to the right and the thrive on bar will bleed to the left, more colors can also be used on professionally printed pieces.
What are the main differences between a print-friendly piece and a professionally printed piece?
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What is Kidney Care Market Development + part number (found in Dropbox: Tip-
What does KCMD00119 stand for?
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What is post copy, creative, link copy
What are the 3 things needed in a design when requesting a Facebook post?
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What is email, patient e-newsletter, direct mail, Navigating Dialysis Touchpoints, FKC invoices, FRx invoices, FKC home page modules and side rails, in-center wifi page, Facebook, Pinterest, print materials (handouts, posters, pull up banners), bulletin boards
Name 4 of the 12 channels we use when communicating to patients? Bonus points for extra!
Tip: think audience and location :) |
Access Types + Fluid Management – Nurse, My Support Network – Social Worker, Managing Costs – Insurance Coordinator, My Foods to Choose + My Meal + My Nutrition Facts – Dietitian, Treatment Options + My Plan to Thrive – CM
What are all of the touch points in Navigating Dialysis? Bonus points for who they have conversations with.
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What is the top left corner of the triangle mark in the logo.
Where should the text align to on a printed piece?
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What is submitting a request through Workfront and providing the exact URL needed and where it will link to.
How do you create a vanity URL?
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What is Ideal Sans
What font is used for digital assets?
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What is 6.
Without looking, how many modules are available to update on the FKC homepage?
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What is size 13 font
What is the minimum size font on all print pieces?
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What is in social/display images, word clouds, billing statement headers and eyebrows.
Name 2 examples of when capping is allowed?
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What is 7, 5, 3 business days
How many days does it take to get a D1 for a Tier 1, Tier 2 or Tier 3 project?
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What is an in-line video with the title screen and play button or a creative post with a link in the post copy.
What are the options we can use for a video post on Facebook?
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What is FreseniusKidneyCare.com/clinics
How do you find the in-center wifi page?
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What is the logo on his pants
What is wrong with this image?
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What is Treatment Options, Coping with CKD, Living Well & Eating Well Matters
Name 3 of the 4 main video modules used in KC:365?
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What is new creative development, the first execution of a campaign or concept
What is a Tier 1 project?
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What is submitting the YouTube description with the storyboard through Veeva (after preveeva) > sending to Becky/Lilly for optimization > submit a request via Workfront with the final optimized description and final mp4 file to get the video live on YouTube.
Name 2 of the 3 steps when submitting a video to YouTube?
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49,712
How many followers do we have on Facebook?
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What is a new dialysis center!
What is a Denovo?
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What is Tuesday, Wednesday or Thursday at 11 am or 2pm.
What are the best dates and times to send a patient email blast?
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Creative Studio, Market Research & Analytics, Marketing Data Operations, Print & Premium Center of Excellence, Call Center, Brand Strategy and Creative, Digital Requests, Translation
Name 4 of the 8 different project needs you can select in WF?
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