Your Advisory Relationship | No Acronyms | Day in the Life of a Client | Product Product Product | A Mish Mosh |
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What is Inquiry?
A 50-minute discussion over the phone bweteen an analyst and client.
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What is Portfolio Marketing?
The service that helps a prospect who is interested in defining their Go-to-Market Strategy.
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What is Monthly?
A 30-minute check in with an account team and client.
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What is Summit?
Event that is being hosted in Austin TX in May.
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What is Content Strategy and Operations?
The service that helps a prospect who needs to create and implement a repeatable process to define comprehensive content requirements.
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What is Research Portal?
The digital platform that clients use to engage with our IP.
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What is Marketing Operations Strategies?
The service that helps a prospect/client who wants to support decisions for marketing technology investment and guide implementation on ongoing management.
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What is Six Month Review?
A strategic review of our current engagement with an Account.
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What is Learning?
Helps client/prospect who needs to upscale their team.
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What is Marketing Executive Services (MLS or CMOS)?
The service that helps a prospect/client who wants to drive marketing performance by deploying current CMO best practices, and equipping and enabling individuals and teams and the workflow that ties them together.
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What is Tools?
The types of these include vendor selection, process design and management, assessment and decisions support.
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What is Brand and Communication Strategies?
The service that helps a prospect who wants to build a social media center of excellence and scale to act as the enterprise-wide operational hub for social training, enablement, governance, technology and measurement.
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What is an Intro Call?
A call to gather needs of the prospect, introduce them to SD, and see if there is a fit for building a solution while getting them excited about how we can help.
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What is What is Consulting?
Helps a prospect who has an urgent project, with a firm deadline of 60 days.
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What is Adopt?
The phase where we work with clients to understand which models and frameworks will help you address identified organizational, functional or individual execution gaps.
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What is Priorities?
We have identified the key ____ that leaders must address to drive results.
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What is Channel Sales?
The service that helps a client/prospect who wants to establish a partner-facing business case for bidirectional profitability.
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What is Solution Alignment Call?
A call to align the prospects needs to a solution and close them for the Value Confirmation stage.
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What is Research and Advisory?
Designed for executives and teams to help
define strategy and support the execution of key initiatives. |
What is Demand Marketing?
The service that helps marketing leaders tap into our disciplined methodology for creating a distinctive process for better program results.
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What is Blueprint?
Our research and data align with the broad phases of Adopt, Operationalize and Optimize, which frame the journey that a company takes with us. Each of these phases is further broken down into activities, steps or workstreams as part of a proven blueprint for success.
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What is Emerging Growth Marketing?
The service that helps a client/prospect who wants to determine the best strategy and facilitate a best-in-class marketing planning process that aligns to business objectives and optimizes resources to scale for rapid growth.
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What is Prospecting?
Plan Your Day. White Space is your Enemy. Account Knowledge. Hotlist. Outreach. Blitz Days. Marketing Support.
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What is Operationalize?
The phase where clients work with our analysts to take a concept and make it a reality through our proprietary research; as-needed inquiry to support your team; ready-to-execute templates and tools; and multiple types of workshops.
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What is Diagnostics?
The team in charge of our Command Center and Benchmark offering.
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