| Attitudes 1 | Attitudes 2 | Attitudes 3 | Attitudes 4 | A, B, or C? |
|---|---|---|---|---|
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What are attitudes?
Evaluations about, or representations of, your level of like/dislike for certain people, objects and experiences
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What is the cognitive component?
The beliefs (thoughts) we have about an object, person, group, event or issue
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What is the strength of the attitude?
Something that says the stronger the attitude the more likely we will be able to predict the behaviour
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What is an example changing your attitude?
You decide that Red Foo is a loser who doesn’t know anything about music and that you are too good for a stupid show like ‘X Factor'
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What is behavioural?
I run away from spiders
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What is the tri-component theory of attitudes?
According to this theory, any attitude has three related components (the ‘ABCs of attitudes’):
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What is a verifiable belief?
A belief that can be tested/proven
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What is the accessibility of an attitude?
The speed with which an individual can state their attitude.
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What is an example of changing the behaviour?
You call quitline to try and quit smoking
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What is cognitive?
The penalties for drink driving should be harsher as the road toll is still too high.
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What is the affective component?
The emotional reactions or feelings an individual has towards an object, person, group, event or issue
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"Heart rules the head"
An example of this could be when you are nice to your mum because you love her, even though she drives you insane.
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What is the social context of the attitude?
Where a student talks negatively about a teacher in the school yard but behaves in a respectful and polite manner in class
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What is an example of reducing the importance of attitudes?
You came last in the race but decide that running is a waste of time anyway
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What is affective?
I feel good about school
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What is the behavioural component
The component that would explain the following: Emily believes in maintaining a healthy lifestyle and so goes for regular walks.
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"Head rules the heart"
An example of this may be eating something you detest because it is polite.
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What is the perceived control over the behaviour?
Someone who strongly believes that companies’ carbon emissions are destroying the planet may not act on them because they are not in a position to do so.
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What is an example of adding new elements to the situation?
You did badly on a test, but remind yourself that you had a huge fight with your sister that morning
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What is behavioural?
I work hard at my job
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What are false beliefs?
Beliefs based on erroneous evidence
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Who is Richard LaPiere?
The researcher that travelled around the USA with a Chinese couple to challenge the assumption that attitudes and behaviours are always consistent.
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What is cognitive dissonance?
The psychological tension or discomfort we may experience when our attitudes and behaviours are inconsistent
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What is tolerance of cognitive dissonance?
when someone makes no attempt to reduce or avoid dissonance
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What is affective?
I'm not interested in politics
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