This is the number of brand-driven visits that is expected in 2020

This is the % of people who contact an agent when visiting visit Zillow

Zillow Offers went live in Los Angeles this week. This is the number of markets in which ZO now operates.

This is the core metric that will be used to measure whether customers choose to use Zillow over all other competitors.

This is the % of PA revenue we expect will come from MBP in 2020

Of all the Susans who request an offer from Zillow, this is the percent of homes we'll actually buy.

These are the factors being used by the brand team to create a best-in-class Zillow brand strategy.

This is the total paid marketing media budget across Z & T Customer PA (not including Z Brand)

This is the largest single cost of reselling a ZO home.

Brand Marketing is focused on changing Zillow's brand perception from a "search and find" company to this type of company.

The number of submits we expect to drive through Paid Mktg in 2020

This venture capital firm is Opendoor’s largest financial backer.

Paid Marketing All Hands 12.12.19
Paid Marketing All Hands 12.12.19
100%
10

This is how Brand Marketing will measure their ability to change customer perceptions of the Zillow Brand.
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This is how Brand Marketing will measure their ability to change customer perceptions of the Zillow Brand.

This is the name of the project meant to increase avg. spend per agent

After purchasing our target 14k homes in 2020, this is how many we expect to sell.