Disease State Marketplace PI SAM Science Nerd
100
What is the hippocampus?
This part of the brain is located in the limbic system and plays a large role in memory.
100
What is an Annual Wellness Visit?
The Patient Protection and Affordable Care Act of 2010 added THIS new Medicare benefit, that requires a cognitive assessment be performed.
100
What is a headache?
This is the most common AE, with 1.8% of patients experiencing this in Amyvid trials.
100
What is Implement (part of Execute).
In what part of the Strategic Account Management umbrella would Value Based Selling (VBS) be?
100
What are cell bodies and dendrites?
Gray matter in the brain contains mainly these two things that are parts of a neuron.
200
What is amnestic MCI?
This type of MCI is characterized by patients forgetting important information that they previously would have been able to recall.
200
What is the MMSE?
It is a 2-section cognitive test that entails verbal responses regarding orientation, memory, and attention, as well as the ability to follow verbal and written commands, writing a sentence, among other tasks.
200
What is 30-50 minutes?
This is the time range between injection and scan
200
What are Understand, Plan, and Execute.
These are the 3 key areas of Strategic Account management.
200
What is Apo E2?
While the Apo E4 gene allele increases the risk of developing Alzheimer’s disease, this gene does the opposite.
300
What is Moderate AD?
It is this stage of Alzheimer’s Disease progression where wandering or becoming lost is most likely to occur.
300
What are Vizsmyl (GE) 2013 &
Neuroceq (Life Molecular Imaging) 2014
Besides Amyvid, these are the other 2 FDA approved Amyloid PET tracers.
300
What is 9 (mSv)?
This is the estimated radiation exposure from administration and scan.
300
How does the account operate?
Who are the Stakeholders?
What are the acct and stakeholder priorities?
This is a key question that one should strive to answer within the Understand phase. (Name 1).
300
What is the basal forebrain.
This area of the brain in the front bottom area is important in Acetylcholine production, which is involved in transmitting information between brain cells.
400
What is the temporal lobe?
This lobe of the brain is a center for language and memory, face and object recognition, and stores general knowledge.
400
What is infection, B12 deficiency, liver disfunction, kidney disfunction, thyroid disease (name 3 of them).
Lab screening tests are commonly used to rule out other causes of cognitive impairment. There are many causes, these are just 3 of them…
400
What is 370 (MBq).
This is the recommended dose of Amyvid.
400
What are Analyze, Prioritize, and Design?
In the planning phase, these are the 3 key behaviors
400
What are neurofibrillary tangles (NFTs).
The progression or spreading of THIS begins in the transentorhinal, then to the limbic and isocortical areas.
500
What is the Amyloidogenic Pathway?
It’s the less common pathway of Amyloid Precursor Protein (APP) production. It produces AB40 90% of the time and AB42 about 10% of the time.
500
What is MoCA?
This 30-point cognitive assessment test to assess short term memory recall, Visio spatial abilities, and multiple aspects of executive functioning.
500
What is 35?
This is the number of brain autopsies from study A07 participants that were performed.
500
What is OTSW analysis?
(Opportunities, Threats, Strengths, Weaknesses)
As you think through opportunities as you analyze an account, this type of analysis can be very helpful.
500
What is the cerebellum?
This part of the brain is the center for coordinating muscle movement, controlling and maintaining balance and posture.






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