Firm Words | Internal Positions/Committees | Marketing Words | SalesForce (SF) Lingo | MA Order of Operations |
---|---|---|---|---|
What is offcom?
The office instant messenger application
|
What is PT (Performance Technologies)?
The technology product teams
|
What is a FUPA (Follow Up Phone Appointment)?
A scheduled external call that follows a visit
|
What is a dashboard?
Your personal page that tracks your metrics on SalesForce
|
What is scrubbing?
When you research your territory in order to find appropriate institutions to reach out to? (The first step)
|
What are Q1, Q2, Q3, Q4?
The divisions of the marketing year
|
What is R&I (Research and Insights)?
The research product teams
|
What is a PW (Pre-wire)?
A scheduled phone call between a marketer and a contact that comes before a visit
|
What is a restriction?
An alert on an institution/contact that you need approval before contacting
|
What is outreach?
When you email/call a contact
|
What is a pull-up?
An internal brief meeting
|
Who is your COS (Chief of Staff)?
Your in-house manager
|
What is a visit?
A meeting between a marketer and a potential member
|
What is a warm lead?
A request for information from contact or an internal introduction to a contact
|
When do you log emails/calls in SF?
First thing after doing a piece of outreach
|
What is Facebook?
The online internal directory
|
Who is PSS (Product Side Support)?
The “expert” with content knowledge who goes on visits with marketers
|
What is a BB (Best Bet)?
Outreach that receives traction that you think will result in a visit
|
What is an opportunity?
An MA/marketer's pursuit for one product at one institution
|
What is trip prep/collateral?
The materials you send with your marketer for a visit
|
What is the Boardroom?
The online bulletin board where you can access internal resources
|
Who is your team lead?
Manager of MAs, Chief of Staffs, and marketers
|
What is a BTL (Below the Line)?
A verbal yes to a visit that hasn't been scheduled yet
|
What is pipeline?
The list of a marketer's opportunities they are working on
|
What is NBB (New Booked Business)?
What revenue is called after a contract is signed
|